What interested me most on reading it was that all five of us featured – some of the top names in the wedding photography world – gave essentially the same advice to prospective clients seeking to choose a wedding photographer:
see client testimonials as well as wedding photography; check experience, & whether the photographer is full or part time;
check they have client liability insurance (an absolute must have);
choose someone you get on well with;
look for passion and emotion in the images;
choose a reportage photographer with great care, not all ‘reportage’ images are flattering – make sure they can also take the other type of shots that matter e.g. groups, lovely portraits of the couple.
In terms of trends, each of us picked our own trend, but I agree with all of them:
1. Image manipulation – there is currently a fashion for heavily manipulated, fashion style images.
Whilst I think this can work well for a portrait shoot, for a wedding I offer this style to clients on one or two photos only from the hundreds taken. I prefer wedding photography to be ‘real’ rather than fake, to tell the story of the day. When I do show such an image I usually recommend that it is a stand alone image, rather than one put in the album.
2. The best of both worlds – Not just reportage or portraiture.
More Brides are realising that posed photographs don’t have to be stiff and formal and that reportage shots aren’t necessarily relaxed! The best photographers are combining both, I certainly do.
3. Trash the Dress – the big trend coming in from the USA.
This is becoming more and more popular both with my existing clients and with Brides who have used other photographers for their wedding.
4. The importance of the classic wedding album
Digital only packages are popular, but invariably clients realise that a wedding album is more than a collection of photos – it’s an heirloom, and a repository of their memories of an extra-special day.